Reaffirming core values is an important way to unite an an organization. It reminds everyone of their shared purpose, common goals, and collective mindsets. It’s the fabric that ties, binds, and buoys in times of change.
Values are more than vague statements of intent. They are practical guides that can serve as benchmarks for assessing ideas, actions, and performance. Use them as a regular point of reference to help align individual behavior and organizational strategy.
As a leader, “living your values” isn’t just a well-meaning slogan – it’s a structural tool for shaping a living and changing organization. If you don’t model your values in your own behavior and attitudes, don’t expect anyone else to take them seriously.